theAARONLOY / /

Top Menu

  • Home
  • About
  • Contact
  • Disclaimer

Main Menu

  • Rants
  • Singapore
  • World
  • Life
  • Art
  • Food
  • Travels
  • Music
  • Games
  • Astronomy
  • Tech
  • Science
  • Eco
  • Business
  • Finance
  • Bargains
  • Randomness
  • Scam Watch
  • How To
  • Home
  • About
  • Contact
  • Disclaimer

theAARONLOY / /

theAARONLOY / /

  • Rants
  • Singapore
  • World
  • Life
  • Art
  • Food
  • Travels
  • Music
  • Games
  • Astronomy
  • Tech
  • Science
  • Eco
  • Business
  • Finance
  • Bargains
  • Randomness
  • Scam Watch
  • How To
BusinessRantsScam WatchSingaporeWorld
Home›Business›MINISO Singapore, Another Chinese Ripoff, Arrives in Singapore

MINISO Singapore, Another Chinese Ripoff, Arrives in Singapore

By aaron loy
December 10, 2015
6342
6
Share:

MINISO, an ‘international famous brand of leisure department’ that nobody outside of China has ever heard off, is putting its roots into Singapore’s fertile retail ground.

Headquartered in Japan at 4-2-8 Jinja Mae, Shibuya, which just so happen to also be an Italian restaurant in the Setagaya Ward, MINISO commands an unprecedented reach with 3000+ stores around the world that nobody can find.

Come 12th December though, that will change for at least 2 of them. The fast-expanding brand will debut with 2 new stores located in the heart of Singapore at prominent malls, Plaza Singapura Mall and Harbourfront Centre. The debut of the new MINISO Singapore stores marks a key significant milestone for the brand’s growth in the Asia Pacific region.

Without too obviously ripping off of Japanese incumbents Muji, whose minimalist approach to unbranded quality products, and Daiso, with its torrent of useful little trinkets, and UNIQLO, known for its affordable, useful and fashionable clothes, MINISO advocates simplicity and quality. Its product designs and offerings begins with the concept of ‘going back to basics’. The brand believes in good quality, well-designed products that is accessible, and enjoyed by everyone from all walks of life.

miniso singapore - miniso ..or uniqlo?

The man behind MINISO is none other than Miyake Junya, who is the ‘initiator of global superior products consumption trend’, and young Chinese entrepreneur, Mr Ye Guo Fu.

MINISO Singapore now joins the elite Japanese-But-Not-Really-Japanese brand train, which includes the English’s SuperDry apparel brand, America’s beauty powerhouse SKII (which has Japanese origins, to be fair), Malaysian Akemi Uchi’s fluffy bedroom products, and Singapore’s very own disposable electronics mainstay, AKIRA.

The Japanese, who have never heard of MINISO before, celebrate the blatant co-opting of their national retail image by being amused at the poor command of the Japanese language on its various sites. English speakers can join in the fun as well since awkward phrasings abound in the English variants. We wouldn’t recommend it as a way to improve your command of English however.

Reference and credit: Technielobang, Rocketnews24

 

Tagschinajapan
Previous Article

Gold Silver MLM – Why They Should ...

Next Article

XCOM 2 Discount

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • BargainsTech

    Cheapest Way to Buy the Panasonic Lumix f2.8 12-35mm Lens

    September 17, 2012
    By aaron loy
  • FoodSingapore

    SukiYa Review (Sukiyaki/Shabu Buffet)

    January 29, 2016
    By aaron loy
  • FoodSingapore

    Shiu Yakiniku Review

    September 12, 2014
    By aaron loy
  • LifeRandomnessSingapore

    Where to Buy Bean Bags in Singapore

    August 31, 2014
    By aaron loy
  • Singapore

    Open Letter to the PAP: Of MP Dr Lee Bee Wah’s Conduct and ‘Customer Service’

    January 30, 2013
    By aaron loy
  • Singapore

    PAP vs Anonymous – The One Thing The PAP Should Do But Won’t

    November 11, 2013
    By aaron loy

  • LifeSingaporeTech

    Clearvision Epilasik Experience 3 – The Recovery

  • MusicSingaporeTech

    New Sony Walkman Z – Finally in Singapore!

  • SingaporeTech

    How to Use Google Domains in Singapore

  • 101
    Followers
  • 177
    Likes
  • 2720
    Subscribers
Cheap Supplements Online Store Singapore!
Cheap Supplements Online Store Singapore!
YouTube subscribe button by Skipser
Sudio Vasa Bla Unboxing, Colour Preview (Review Link Inside)
Heineken, Gives You Wind(s)
How To Keep Garlic & Onion Powder from Hardening
By PoseLab
Visit Youtube Channel




Advertisement

Support the World Wildlife Fund

Double NASA's Abysmal Budget!

Double NASA's Abysmal Budget!

  • Recent

  • Popular

  • Comments

  • How to (Possibly) Fix “TLS Negotiation failed, the certificate doesn’t match the host.” Gmail Error

    By aaron loy
    April 20, 2020
  • Yunomori Onsen & Spa (Singapore)

    By aaron loy
    January 31, 2018
  • Digital TV Antenna Singapore (Free!)

    By aaron loy
    January 27, 2018
  • Sudio Tre Review

    By aaron loy
    January 14, 2018
  • Wolfenstein 2: The New Colossus Discount

    By aaron loy
    October 25, 2017
  • Where to Buy Bean Bags in Singapore

    By aaron loy
    August 31, 2014
  • Starcraft 2: Heart Of The Swarm – Getting Collector’s Edition for Singapore & Asia

    By aaron loy
    March 2, 2013
  • Mass Effect 3 Ending – Why I Feel the it’s ‘Epic – Poetic’

    By aaron loy
    April 3, 2012
  • Sony’s New Mirrorless Full Frame NEX Camera – Why It Might Work

    By aaron loy
    August 15, 2013
  • Who Should Be Ashamed, Mr Lee Hsien Loong?

    By aaron loy
    April 19, 2014
  • aaron loy
    on
    January 27, 2018

    Buta Kin 豚金. Good Price, Good Ramen?

    If you're a real ...
  • aaron loy
    on
    December 18, 2017

    Digital TV Antenna Hack – Cheap, Easy, And..Free?

    Got it, added it ...
  • Esther
    on
    December 15, 2017

    Digital TV Antenna Hack – Cheap, Easy, And..Free?

    hi aaron possible to put ...
  • Lai
    on
    December 7, 2017

    Digital TV Antenna Hack – Cheap, Easy, And..Free?

    yes his setup works ...
  • aaron loy
    on
    November 21, 2017

    MINISO Singapore, Another Chinese Ripoff, Arrives in Singapore

    I value integrity and ...

Disclaimer

Affiliate Links: Assume all outgoing links are affiliate links. Your price remains unchanged (you get better prices sometimes!), yet you'll be able to support the site. Also, this allows us to monetize the site without resorting to conflicting sponsorships. Non-Sponsored Reviews: Assume all reviews are not sponsored unless noted. Example: Most of my restaurant reviews are made unannounced, with food paid for by yours truly. I don't believe in PAP-style inspections and Gushcloud-ish BS. Full disclaimer here.
I ♥ SgBlogs.com Follow

Paperblog

PEPPERJAM